Realtors hesitate to suggest to sellers who have beautifully decorated homes that their homes might sell faster and for higher prices if they did a little staging.
So, what is the difference between interior design and staging?
Interior design involves customizing the décor of a house to fit the individual lifestyle and taste of the homeowners. Objects that evoke positive feelings for the owners make a house a home. It is highly personal.
Staging is Marketing, and just the opposite of interior design. The purpose is to create an impersonal space that focuses on the flow and architectural features of a home. It involves making a home look spacious and bright. Décor should appeal to as many buyers as possible and deter few. It often involves minimizing the amount of furniture and accessories.
When buyers view your home, you want them to remember your beautiful floors, your welcoming fireplace or your sunlit windows, not your Hummel or sword collection. Those items that are not for sale should not distract from the property itself.
It’s upsetting to have relative strangers suggest that you should pack away furniture and beloved objects, but remember, don’t take it personally, it’s just Marketing. Buyers need to imagine their furnishings and treasures in your home and are best able to do so when a home is depersonalized. When you list your home for sale, it is competing with others on the market. Staging is all about making buyers feel like your home will fit their personalities and lifestyles. It works!
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